Deal Sheet: 2026 Expedition Active MAX

Atwater Ford, Inc. · Atwater, MN · VIN: 1FMJK1J8XTEA07243

Negotiation Guide

Opening Offer

$75,489

Fair Price

$76,989

Walk Away Above

$77,294

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,840

Est. Invoice$72,168

Holdback (est.)$2,328

MSRP (Sticker)$77,600

Asking Price$77,600

Markup$0

Est. Dealer Margin on This Car$7,760

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,872

Avg Markup (Expedition)$0

% Below MSRP99%

Avg Days to Sell35 days

Avg Sold Markup-$1,595

Cheaper Expedition Active MAX Inventory

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