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Deal Sheet: 2026 Expedition Active MAX
Bob Allen Ford-Ottawa, Inc. · Ottawa, KS · VIN: 1FMJK1J8XTEA06836
Negotiation Guide
Opening Offer
$76,323
Fair Price
$77,823
Walk Away Above
$78,131
- • Recent buyers paid ~$38 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,596
Est. Invoice$72,949
Holdback (est.)$2,353
MSRP (Sticker)$78,440
Asking Price$77,940
Markup-$500
Est. Dealer Margin on This Car$7,344
Percentile19% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory22 vehicles
Avg Markup (All Models)-$1,523
Avg Markup (Expedition)-$250
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,577
Price History
Jul 9, 2026$78,440 → $77,940(-$500)
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