Deal Sheet: 2026 Expedition Active MAX

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMJK1J89TEA30478

Negotiation Guide

Opening Offer

$74,466

Fair Price

$75,966

Walk Away Above

$76,268

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$68,913

Est. Invoice$71,210

Holdback (est.)$2,297

MSRP (Sticker)$76,570

Asking Price$76,570

Markup$0

Est. Dealer Margin on This Car$7,657

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$1,233

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$651

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