Deal Sheet: 2026 Expedition Active MAX

Rowe Ford Sales · Westbrook, ME · VIN: 1FMJK1J89TEA12191

Negotiation Guide

Opening Offer

$75,297

Fair Price

$76,797

Walk Away Above

$77,221

• Recent buyers paid ~$38 below MSRP
• Sitting 47 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,881

Est. Invoice$72,210

Holdback (est.)$2,329

MSRP (Sticker)$77,645

Asking Price$77,645

Markup$0

Est. Dealer Margin on This Car$7,765

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)+$567

Avg Markup (Expedition)$0

% Below MSRP47%

Avg Days to Sell19 days

Avg Sold Markup-$725

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