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Deal Sheet: 2025 Expedition Active MAX
Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FMJK1J89SEA72096
This Is Already a Great Deal
Opening Offer
$71,824
Asking Price
$74,045
Max Price
$74,045
- • Recent buyers paid ~$38 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,462 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,991
Est. Invoice$70,257
Holdback (est.)$2,266
MSRP (Sticker)$75,545
Asking Price$74,045
Markup-$1,500
Est. Dealer Margin on This Car$6,055
Percentile4% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory411 vehicles
Avg Markup (All Models)-$39
Avg Markup (Expedition)-$214
% Below MSRP66%
Avg Days to Sell23 days
Avg Sold Markup-$615
Price History
Jul 9, 2026$75,545 → $74,045(-$1,500)
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