Deal Sheet: 2025 Expedition Active MAX

Tim Short Ford of Morehead · Morehead, KY · VIN: 1FMJK1J89SEA69859

Negotiation Guide

Opening Offer

$66,292

Fair Price

$67,792

Walk Away Above

$70,344

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,606

Est. Invoice$67,792

Holdback (est.)$2,187

MSRP (Sticker)$72,895

Asking Price$71,395

Markup-$1,500

Est. Dealer Margin on This Car$5,790

Percentile4% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$2,616

Avg Markup (Expedition)-$500

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$825

Price History

Jul 9, 2026$72,895 → $71,395(-$1,500)

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