Deal Sheet: 2026 Expedition Active MAX

Story Ford · Story City, IA · VIN: 1FMJK1J88TEA43870

Negotiation Guide

Opening Offer

$72,003

Fair Price

$73,503

Walk Away Above

$76,269

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,132

Est. Invoice$73,503

Holdback (est.)$2,371

MSRP (Sticker)$79,035

Asking Price$78,535

Markup-$500

Est. Dealer Margin on This Car$7,404

Percentile20% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,610

Avg Markup (Expedition)-$700

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$900

Price History

Jul 9, 2026$79,035 → $78,535(-$500)

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