Deal Sheet: 2025 Expedition Active MAX

Redfield Ford · Redfield, SD · VIN: 1FMJK1J88SEA53913

Negotiation Guide

Opening Offer

$65,381

Fair Price

$66,881

Walk Away Above

$69,398

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,724

Est. Invoice$66,881

Holdback (est.)$2,157

MSRP (Sticker)$71,915

Asking Price$70,415

Markup-$1,500

Est. Dealer Margin on This Car$5,692

Percentile4% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,135

Avg Markup (Expedition)-$375

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$300

Price History

Jul 9, 2026$71,915 → $70,415(-$1,500)

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