Deal Sheet: 2027 Expedition Active MAX

Johnson Ford of New Richmond · New Richmond, WI · VIN: 1FMJK1J87VEA06666

Negotiation Guide

Opening Offer

$76,522

Fair Price

$78,022

Walk Away Above

$78,041

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$70,254

Est. Invoice$72,596

Holdback (est.)$2,342

MSRP (Sticker)$78,060

Asking Price$78,060

Markup$0

Est. Dealer Margin on This Car$7,806

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$2,573

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,324

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