Deal Sheet: 2027 Expedition Active MAX

Ford of Cookeville · Cookeville, TN · VIN: 1FMJK1J85VEA10053

Negotiation Guide

Opening Offer

$76,722

Fair Price

$78,222

Walk Away Above

$78,241

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$70,434

Est. Invoice$72,782

Holdback (est.)$2,348

MSRP (Sticker)$78,260

Asking Price$78,260

Markup$0

Est. Dealer Margin on This Car$7,826

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$1,646

Avg Markup (Expedition)-$214

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup-$931

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