Deal Sheet: 2026 Expedition Active MAX

Gullo Ford of Conroe · Conroe, TX · VIN: 1FMJK1J85TEA39288

Negotiation Guide

Opening Offer

$73,151

Fair Price

$74,651

Walk Away Above

$74,948

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,721

Est. Invoice$69,978

Holdback (est.)$2,257

MSRP (Sticker)$75,245

Asking Price$74,745

Markup-$500

Est. Dealer Margin on This Car$7,025

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$1,468

Avg Markup (Expedition)-$324

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$531

Price History

Jul 9, 2026$75,245 → $74,745(-$500)

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