Deal Sheet: 2026 Expedition Active MAX

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FMJK1J85TEA37976

Negotiation Guide

Opening Offer

$72,003

Fair Price

$73,503

Walk Away Above

$76,269

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$71,132

Est. Invoice$73,503

Holdback (est.)$2,371

MSRP (Sticker)$79,035

Asking Price$79,035

Markup$0

Est. Dealer Margin on This Car$7,904

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$1,998

Avg Markup (Expedition)-$68

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$867

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