Deal Sheet: 2025 Expedition Active MAX

Johnson Ford, Inc. · Atmore, AL · VIN: 1FMJK1J85SEA54825

This Is Already a Great Deal

Opening Offer

$67,919

Asking Price

$70,020

Max Price

$70,020

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $934 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,368

Est. Invoice$66,514

Holdback (est.)$2,146

MSRP (Sticker)$71,520

Asking Price$70,020

Markup-$1,500

Est. Dealer Margin on This Car$5,652

Percentile4% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$2,573

Avg Markup (Expedition)-$214

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,383

Price History

Jul 9, 2026$71,520 → $70,020(-$1,500)

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