Deal Sheet: 2026 Expedition Active MAX

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMJK1J84TEA40139

Negotiation Guide

Opening Offer

$75,336

Fair Price

$76,836

Walk Away Above

$77,158

• Recent buyers paid ~$38 below MSRP
• Sitting 41 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,732

Est. Invoice$72,056

Holdback (est.)$2,324

MSRP (Sticker)$77,480

Asking Price$77,480

Markup$0

Est. Dealer Margin on This Car$7,748

Percentile100% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$1,233

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$651

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