Deal Sheet: 2026 Expedition Active MAX

Northtown Ford, Inc. · Menomonie, WI · VIN: 1FMJK1J84TEA20683

Negotiation Guide

Opening Offer

$76,074

Fair Price

$77,574

Walk Away Above

$77,882

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$70,371

Est. Invoice$72,717

Holdback (est.)$2,346

MSRP (Sticker)$78,190

Asking Price$78,190

Markup$0

Est. Dealer Margin on This Car$7,819

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$2,926

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,688

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