Deal Sheet: 2026 Expedition Active MAX

Sunset Ford of Waterloo · Waterloo, IL · VIN: 1FMJK1J84TEA18349

Negotiation Guide

Opening Offer

$75,831

Fair Price

$77,331

Walk Away Above

$77,638

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,151

Est. Invoice$72,489

Holdback (est.)$2,338

MSRP (Sticker)$77,945

Asking Price$77,445

Markup-$500

Est. Dealer Margin on This Car$7,295

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$2,544

Avg Markup (Expedition)-$500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,633

Price History

Jul 9, 2026$77,945 → $77,445(-$500)

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