Deal Sheet: 2026 Expedition Active MAX

Link Ford and RV-Rice Lake LLC · Rice Lake, WI · VIN: 1FMJK1J81TEA51194

Negotiation Guide

Opening Offer

$75,658

Fair Price

$77,158

Walk Away Above

$77,464

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,993

Est. Invoice$72,326

Holdback (est.)$2,333

MSRP (Sticker)$77,770

Asking Price$77,770

Markup$0

Est. Dealer Margin on This Car$7,777

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$3,247

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,662

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