Deal Sheet: 2026 Expedition Active MAX

West Herr Ford of Rochester · Rochester, NY · VIN: 1FMJK1J81TEA25159

Negotiation Guide

Opening Offer

$73,582

Fair Price

$75,082

Walk Away Above

$75,101

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$67,608

Est. Invoice$69,862

Holdback (est.)$2,254

MSRP (Sticker)$75,120

Asking Price$75,120

Markup$0

Est. Dealer Margin on This Car$7,512

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,408

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$578

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