Deal Sheet: 2026 Expedition Active MAX

Willrodt Ford, Inc. · Chamberlain, SD · VIN: 1FMJK1J81TEA22472

Negotiation Guide

Opening Offer

$75,454

Fair Price

$76,954

Walk Away Above

$77,260

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,809

Est. Invoice$72,135

Holdback (est.)$2,327

MSRP (Sticker)$77,565

Asking Price$77,565

Markup$0

Est. Dealer Margin on This Car$7,757

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)-$2,375

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,429

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