Deal Sheet: 2026 Expedition Active MAX

Twin Rivers Ford, Inc. · Fairbury, NE · VIN: 1FMJK1J81TEA00827

Negotiation Guide

Opening Offer

$76,104

Fair Price

$77,604

Walk Away Above

$77,912

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,398

Est. Invoice$72,745

Holdback (est.)$2,347

MSRP (Sticker)$78,220

Asking Price$77,720

Markup-$500

Est. Dealer Margin on This Car$7,322

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$2,453

Avg Markup (Expedition)-$500

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,136

Price History

Jul 9, 2026$78,220 → $77,720(-$500)

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