Deal Sheet: 2027 Expedition Active MAX

Brighton Ford, Inc. · Brighton, MI · VIN: 1FMJK1J80VEA06346

Negotiation Guide

Opening Offer

$75,807

Fair Price

$77,307

Walk Away Above

$77,326

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$69,611

Est. Invoice$71,931

Holdback (est.)$2,320

MSRP (Sticker)$77,345

Asking Price$77,345

Markup$0

Est. Dealer Margin on This Car$7,735

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$3,310

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$989

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