Deal Sheet: 2026 Expedition Active MAX

Red Rock Ford of Dickinson, Inc. · Dickinson, ND · VIN: 1FMJK1J80TEA47198

Negotiation Guide

Opening Offer

$76,476

Fair Price

$77,976

Walk Away Above

$78,286

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$70,736

Est. Invoice$73,093

Holdback (est.)$2,358

MSRP (Sticker)$78,595

Asking Price$78,595

Markup$0

Est. Dealer Margin on This Car$7,860

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,464

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$798

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