Deal Sheet: 2026 Expedition Active MAX

Smith Ford, Inc. · Conway, AR · VIN: 1FMJK1J80TEA43930

Negotiation Guide

Opening Offer

$74,759

Fair Price

$76,259

Walk Away Above

$76,562

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,179

Est. Invoice$71,484

Holdback (est.)$2,306

MSRP (Sticker)$76,865

Asking Price$76,365

Markup-$500

Est. Dealer Margin on This Car$7,187

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$2,512

Avg Markup (Expedition)-$370

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,600

Price History

Jul 9, 2026$76,865 → $76,365(-$500)

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