Negotiation Guide
Opening Offer
$77,221
Fair Price
$78,721
Walk Away Above
$79,033
- • Recent buyers paid ~$38 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,411
Est. Invoice$73,791
Holdback (est.)$2,380
MSRP (Sticker)$79,345
Asking Price$78,845
Markup-$500
Est. Dealer Margin on This Car$7,435
Percentile19% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory20 vehicles
Avg Markup (All Models)-$1,725
Avg Markup (Expedition)-$200
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,194
Price History
Jul 9, 2026$79,345 → $78,845(-$500)
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