Deal Sheet: 2026 Expedition Active MAX

Gullo Ford of Conroe · Conroe, TX · VIN: 1FMJK1H8XTEA12450

Negotiation Guide

Opening Offer

$71,925

Fair Price

$73,425

Walk Away Above

$73,718

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,609

Est. Invoice$68,829

Holdback (est.)$2,220

MSRP (Sticker)$74,010

Asking Price$73,510

Markup-$500

Est. Dealer Margin on This Car$6,901

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$1,468

Avg Markup (Expedition)-$324

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$531

Price History

Jul 9, 2026$74,010 → $73,510(-$500)

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