Deal Sheet: 2027 Expedition Active MAX

Gator Ford · Seffner, FL · VIN: 1FMJK1H89VEA00972

Negotiation Guide

Opening Offer

$71,537

Fair Price

$73,037

Walk Away Above

$73,056

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$65,768

Est. Invoice$67,960

Holdback (est.)$2,192

MSRP (Sticker)$73,075

Asking Price$73,075

Markup$0

Est. Dealer Margin on This Car$7,308

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$1,699

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$681

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