Deal Sheet: 2026 Expedition Active MAX

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMJK1H89TEA49568

Negotiation Guide

Opening Offer

$66,962

Fair Price

$68,462

Walk Away Above

$71,038

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,254

Est. Invoice$68,462

Holdback (est.)$2,208

MSRP (Sticker)$73,615

Asking Price$73,115

Markup-$500

Est. Dealer Margin on This Car$6,862

Percentile20% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory364 vehicles

Avg Markup (All Models)-$2,552

Avg Markup (Expedition)-$344

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$878

Price History

Jul 9, 2026$73,615 → $73,115(-$500)

Cheaper Expedition Active MAX Inventory

Gullo Ford of ConroeConroe, TX

-$2,000$70,9907d

Cecil Atkission Ford of Del RioDel Rio, TX

-$2,000$72,5805d

Steve Faulkner FordChanute, KS

-$2,000$73,34526d

Appel Ford, Inc.Brenham, TX

-$2,000$70,84026d

Bill Grant Ford, Inc.Bolivar, MO

-$2,000$75,72026d

Griffith Ford, Inc.Uvalde, TX

-$2,000$66,05526d

Sam Wampler's Freedom Ford EufaulaEufaula, OK

-$2,000$75,58026d

Bill Fick FordHuntsville, TX

-$2,000$71,63026d

Kory Hooks FordBowie, TX

-$2,000$72,74026d

Cecil Atkission Ford of Del RioDel Rio, TX

-$2,000$72,0805d