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Deal Sheet: 2026 Expedition Active MAX
Rockdale Country Ford · Rockdale, TX · VIN: 1FMJK1H89TEA22399
Negotiation Guide
Opening Offer
$73,489
Fair Price
$74,989
Walk Away Above
$75,287
- • Recent buyers paid ~$38 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,027
Est. Invoice$70,294
Holdback (est.)$2,268
MSRP (Sticker)$75,585
Asking Price$75,085
Markup-$500
Est. Dealer Margin on This Car$7,059
Percentile19% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Expedition)-$250
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$2,543
Price History
Jul 9, 2026$75,585 → $75,085(-$500)
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