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Deal Sheet: 2026 Expedition Active MAX
Fairway Ford Henderson · Henderson, TX · VIN: 1FMJK1H87TEA26919
Negotiation Guide
Opening Offer
$71,925
Fair Price
$73,425
Walk Away Above
$73,718
- • Recent buyers paid ~$38 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,609
Est. Invoice$68,829
Holdback (est.)$2,220
MSRP (Sticker)$74,010
Asking Price$73,510
Markup-$500
Est. Dealer Margin on This Car$6,901
Percentile19% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$2,160
Avg Markup (Expedition)-$357
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$880
Price History
Jul 9, 2026$74,010 → $73,510(-$500)
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