Deal Sheet: 2027 Expedition Active MAX

Gullo Ford of Conroe · Conroe, TX · VIN: 1FMJK1H84VEA12821

Negotiation Guide

Opening Offer

$73,222

Fair Price

$74,722

Walk Away Above

$74,741

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$67,284

Est. Invoice$69,527

Holdback (est.)$2,243

MSRP (Sticker)$74,760

Asking Price$74,760

Markup$0

Est. Dealer Margin on This Car$7,476

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$1,468

Avg Markup (Expedition)-$324

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$531

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