Deal Sheet: 2027 Expedition Active MAX

Mullinax Ford · Apopka, FL · VIN: 1FMJK1H83VEA02779

Negotiation Guide

Opening Offer

$72,032

Fair Price

$73,532

Walk Away Above

$73,551

• Recent buyers paid ~$38 below MSRP

Price Breakdown

Est. Dealer Cost$66,213

Est. Invoice$68,420

Holdback (est.)$2,207

MSRP (Sticker)$73,570

Asking Price$73,570

Markup$0

Est. Dealer Margin on This Car$7,357

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Expedition)$0

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$266

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