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Deal Sheet: 2026 Expedition Active MAX
North Central Ford · Richardson, TX · VIN: 1FMJK1H81TEA35552
Negotiation Guide
Opening Offer
$70,514
Fair Price
$72,014
Walk Away Above
$72,317
- • Recent buyers paid ~$38 below MSRP
- • Sitting 41 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,358
Est. Invoice$67,537
Holdback (est.)$2,179
MSRP (Sticker)$72,620
Asking Price$72,120
Markup-$500
Est. Dealer Margin on This Car$6,762
Percentile19% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$2,645
Avg Markup (Expedition)-$141
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,707
Price History
Jul 9, 2026$72,620 → $72,120(-$500)
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