Deal Sheet: 2026 Expedition Active MAX

Holiday Ford · Whitesboro, TX · VIN: 1FMJK1H80TEA50205

Negotiation Guide

Opening Offer

$72,422

Fair Price

$73,922

Walk Away Above

$74,216

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,059

Est. Invoice$69,294

Holdback (est.)$2,235

MSRP (Sticker)$74,510

Asking Price$74,010

Markup-$500

Est. Dealer Margin on This Car$6,951

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$2,284

Avg Markup (Expedition)-$325

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$826

Price History

Jul 9, 2026$74,510 → $74,010(-$500)

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