Deal Sheet: 2026 Expedition Active MAX

Mark McLarty Ford · North Little Rock, AR · VIN: 1FMJK1H80TEA46994

Negotiation Guide

Opening Offer

$70,869

Fair Price

$72,369

Walk Away Above

$72,674

• Recent buyers paid ~$194 below MSRP
• Sitting 66 days (avg 42) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,682

Est. Invoice$67,871

Holdback (est.)$2,189

MSRP (Sticker)$72,980

Asking Price$72,480

Markup-$500

Est. Dealer Margin on This Car$6,798

Percentile13% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold548

Avg Markup-$194

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$411

Avg Markup (Expedition)-$265

% Below MSRP75%

Avg Days to Sell35 days

Avg Sold Markup-$911

Price History

Jul 9, 2026$72,980 → $72,480(-$500)

Cheaper Expedition Active MAX Inventory

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Bill Fick FordHuntsville, TX

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-$2,000$72,08045d

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