Deal Sheet: 2026 Expedition Active MAX

Fairway Ford Henderson · Henderson, TX · VIN: 1FMJK1H80TEA30682

Negotiation Guide

Opening Offer

$67,794

Fair Price

$69,294

Walk Away Above

$71,902

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,059

Est. Invoice$69,294

Holdback (est.)$2,235

MSRP (Sticker)$74,510

Asking Price$74,010

Markup-$500

Est. Dealer Margin on This Car$6,951

Percentile20% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,125

Avg Markup (Expedition)-$227

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$708

Price History

Jul 9, 2026$74,510 → $74,010(-$500)

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