Deal Sheet: 2026 Expedition Active MAX

Planet Ford Dallas Love Field · Dallas, TX · VIN: 1FMJK1H80TEA26311

Negotiation Guide

Opening Offer

$70,054

Fair Price

$71,554

Walk Away Above

$71,840

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,913

Est. Invoice$67,076

Holdback (est.)$2,164

MSRP (Sticker)$72,125

Asking Price$71,625

Markup-$500

Est. Dealer Margin on This Car$6,713

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$2,795

Avg Markup (Expedition)-$294

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,045

Price History

Jul 9, 2026$72,125 → $71,625(-$500)

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