Deal Sheet: 2026 Expedition Active MAX

David McDavid Ford Ft. Worth · Fort Worth, TX · VIN: 1FMJK1H80TEA17124

Negotiation Guide

Opening Offer

$71,285

Fair Price

$72,785

Walk Away Above

$73,075

• Recent buyers paid ~$38 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,029

Est. Invoice$68,229

Holdback (est.)$2,201

MSRP (Sticker)$73,365

Asking Price$72,865

Markup-$500

Est. Dealer Margin on This Car$6,837

Percentile19% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory466 vehicles

Avg Markup (All Models)-$977

Avg Markup (Expedition)-$156

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$614

Price History

Jul 9, 2026$73,365 → $72,865(-$500)

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