Deal Sheet: 2025 Expedition Active MAX

Herlong Ford, Inc. · Edgefield, SC · VIN: 1FMJK1H80SEA15243

This Is Already a Great Deal

Opening Offer

$69,981

Asking Price

$72,145

Max Price

$72,145

• Recent buyers paid ~$38 below MSRP
• Sitting 46 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $726 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,281

Est. Invoice$68,490

Holdback (est.)$2,209

MSRP (Sticker)$73,645

Asking Price$72,145

Markup-$1,500

Est. Dealer Margin on This Car$5,865

Percentile4% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$2,619

Avg Markup (Expedition)-$643

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,092

Price History

Jul 9, 2026$73,645 → $72,145(-$1,500)

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