Negotiation Guide
Opening Offer
$83,128
Fair Price
$84,628
Walk Away Above
$84,654
- • Recent buyers paid ~$52 below MSRP
Price Breakdown
Est. Dealer Cost$76,212
Est. Invoice$78,752
Holdback (est.)$2,540
MSRP (Sticker)$84,680
Asking Price$84,680
Markup$0
Est. Dealer Margin on This Car$8,468
Percentile100% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$2,303
Avg Markup (Bronco)-$1,733
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$890
Cheaper Bronco Raptor Inventory
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$0$87,12521d
Stivers FordWaukee, IA
$0$86,67547d
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$0$86,93021d
Surprise FordSurprise, AZ
$0$86,44047d