Negotiation Guide
Opening Offer
$84,423
Fair Price
$85,923
Walk Away Above
$86,299
- • Recent buyers paid ~$52 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$78,008
Est. Invoice$80,608
Holdback (est.)$2,600
MSRP (Sticker)$86,675
Asking Price$86,675
Markup$0
Est. Dealer Margin on This Car$8,668
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$788
Avg Markup (Bronco)-$2,530
% Below MSRP79%
Avg Days to Sell22 days
Avg Sold Markup-$674
Cheaper Bronco Raptor Inventory
Bob Thomas FordFort Wayne, IN
$0$93,98521d
Arlington Heights FordArlington Heights, IL
$0$86,43021d
Landmark Ford, Inc.Springfield, IL
$0$87,65021d
Apple Ford Apple ValleyApple Valley, MN
$0$93,43021d
Chalmers FordRio Rancho, NM
$0$87,77047d
Holiday Gordon FordGordon, TX
$0$86,33021d
Marshall FordMarshall, TX
$0$87,12521d
Sheehy Ford of Springfield IncSpringfield, VA
$0$86,93021d
Surprise FordSurprise, AZ
$0$86,44047d
Mike Castrucci Ford Sales, Inc.Milford, OH
$0$85,73021d