Negotiation Guide
Opening Offer
$87,146
Fair Price
$88,646
Walk Away Above
$89,051
- • Recent buyers paid ~$52 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$80,510
Est. Invoice$83,193
Holdback (est.)$2,684
MSRP (Sticker)$89,455
Asking Price$89,455
Markup$0
Est. Dealer Margin on This Car$8,946
Percentile100% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$138
Avg Markup (Bronco)-$1,818
% Below MSRP67%
Avg Days to Sell20 days
Avg Sold Markup-$233
Price History
Jun 20, 2026$89,455 → $88,455(-$1,000)
Jul 11, 2026$88,455 → $89,455(+$1,000)
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