Deal Sheet: 2026 Bronco Raptor

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FMEE0RR9TLB05238

Negotiation Guide

Opening Offer

$86,903

Fair Price

$88,403

Walk Away Above

$88,429

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$79,610

Est. Invoice$82,263

Holdback (est.)$2,654

MSRP (Sticker)$88,455

Asking Price$88,455

Markup$0

Est. Dealer Margin on This Car$8,846

Percentile100% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$2,252

Avg Markup (Bronco)-$1,946

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$882

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