Deal Sheet: 2026 Bronco Raptor

Highland Park Ford · Highland Park, IL · VIN: 1FMEE0RR9TLA84875

Negotiation Guide

Opening Offer

$81,016

Fair Price

$82,516

Walk Away Above

$82,878

• Recent buyers paid ~$52 below MSRP
• Sitting 47 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$74,916

Est. Invoice$77,413

Holdback (est.)$2,497

MSRP (Sticker)$83,240

Asking Price$83,240

Markup$0

Est. Dealer Margin on This Car$8,324

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)+$630

Avg Markup (Bronco)-$2,000

% Below MSRP62%

Avg Days to Sell20 days

Avg Sold Markup-$22

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