Deal Sheet: 2026 Bronco Raptor

Mark McLarty Ford · North Little Rock, AR · VIN: 1FMEE0RR9TLA63721

Negotiation Guide

Opening Offer

$87,780

Fair Price

$89,280

Walk Away Above

$89,565

• Recent buyers paid ~$52 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$80,865

Est. Invoice$83,561

Holdback (est.)$2,696

MSRP (Sticker)$89,850

Asking Price$89,850

Markup$0

Est. Dealer Margin on This Car$8,985

Percentile100% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,283

Avg Markup (Bronco)-$2,389

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$617

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