Deal Sheet: 2026 Bronco Raptor

Kerry Ford Inc · Springdale, OH · VIN: 1FMEE0RR9TLA59619

Negotiation Guide

Opening Offer

$91,674

Fair Price

$93,174

Walk Away Above

$93,580

• Recent buyers paid ~$52 below MSRP
• Sitting 47 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$84,587

Est. Invoice$87,406

Holdback (est.)$2,820

MSRP (Sticker)$93,985

Asking Price$93,985

Markup$0

Est. Dealer Margin on This Car$9,399

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$2,500

Avg Markup (Bronco)-$2,714

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$800

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