Deal Sheet: 2026 Bronco Raptor

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FMEE0RR8TLA98587

Negotiation Guide

Opening Offer

$84,345

Fair Price

$85,845

Walk Away Above

$86,238

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$77,967

Est. Invoice$80,566

Holdback (est.)$2,599

MSRP (Sticker)$86,630

Asking Price$86,630

Markup$0

Est. Dealer Margin on This Car$8,663

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory163 vehicles

Avg Markup (All Models)-$2,567

Avg Markup (Bronco)-$1,923

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,289

Cheaper Bronco Raptor Inventory

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$0$86,43022d

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$0$87,65022d

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$0$93,43022d

Chalmers FordRio Rancho, NM

$0$87,77048d

Holiday Gordon FordGordon, TX

$0$86,33022d

Marshall FordMarshall, TX

$0$87,12522d

Stivers FordWaukee, IA

$0$86,67548d

Sheehy Ford of Springfield IncSpringfield, VA

$0$86,93022d

Surprise FordSurprise, AZ

$0$86,44048d