Deal Sheet: 2026 Bronco Raptor

Long-Lewis Ford of the Shoals · Muscle Shoals, AL · VIN: 1FMEE0RR7TLB14472

Negotiation Guide

Opening Offer

$83,888

Fair Price

$85,388

Walk Away Above

$85,661

• Recent buyers paid ~$52 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$77,342

Est. Invoice$79,920

Holdback (est.)$2,578

MSRP (Sticker)$85,935

Asking Price$85,935

Markup$0

Est. Dealer Margin on This Car$8,594

Percentile100% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$775

Avg Markup (Bronco)-$1,882

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup-$805

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