Negotiation Guide
Opening Offer
$87,497
Fair Price
$88,997
Walk Away Above
$89,281
- • Recent buyers paid ~$52 below MSRP
- • Sitting 41 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$80,609
Est. Invoice$83,295
Holdback (est.)$2,687
MSRP (Sticker)$89,565
Asking Price$89,565
Markup$0
Est. Dealer Margin on This Car$8,957
Percentile100% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)+$990
Avg Markup (Bronco)-$1,900
% Below MSRP51%
Avg Days to Sell24 days
Avg Sold Markup+$139
Cheaper Bronco Raptor Inventory
Bob Thomas FordFort Wayne, IN
$0$93,98522d
Arlington Heights FordArlington Heights, IL
$0$86,43022d
Landmark Ford, Inc.Springfield, IL
$0$87,65022d
Apple Ford Apple ValleyApple Valley, MN
$0$93,43022d
Chalmers FordRio Rancho, NM
$0$87,77048d
Holiday Gordon FordGordon, TX
$0$86,33022d
Marshall FordMarshall, TX
$0$87,12522d
Stivers FordWaukee, IA
$0$86,67548d
Sheehy Ford of Springfield IncSpringfield, VA
$0$86,93022d
Surprise FordSurprise, AZ
$0$86,44048d