Deal Sheet: 2026 Bronco Raptor

Al Packer's White Marsh Ford LLC · Middle River, MD · VIN: 1FMEE0RR7TLA85717

Negotiation Guide

Opening Offer

$83,850

Fair Price

$85,350

Walk Away Above

$85,740

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$77,517

Est. Invoice$80,101

Holdback (est.)$2,584

MSRP (Sticker)$86,130

Asking Price$86,130

Markup$0

Est. Dealer Margin on This Car$8,613

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$2,052

Avg Markup (Bronco)-$1,684

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$833

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