Deal Sheet: 2026 Bronco Raptor

Wyatt Johnson Ford · Nashville, TN · VIN: 1FMEE0RR6TLB14043

Negotiation Guide

Opening Offer

$89,438

Fair Price

$90,938

Walk Away Above

$90,964

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$81,891

Est. Invoice$84,621

Holdback (est.)$2,730

MSRP (Sticker)$90,990

Asking Price$90,990

Markup$0

Est. Dealer Margin on This Car$9,099

Percentile100% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,264

Avg Markup (Bronco)-$2,222

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$960

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